Abstract

This article studies the marketing strategy of Qingdao Grand Theater.Through the study of domestic and foreign theater marketing research status and related marketing theory, it lays a certain theoretical foundation for formulating the corresponding marketing strategy of Qingdao Grand Theater.Through the market investigation and result analysis of different audience groups, this paper comprehensively analyzes the internal and external environment of Qingdao Grand Theater and the problems existing in the current marketing strategy, and outlines the marketing strategy blueprint of Qingdao Theater from four aspects of product strategy, pricing strategy, promotion strategy and channel strategy.This paper is divided into five chapters. The first chapter is the research background and significance, the research status, ideas, content and methods, the 4P, 4C and 4R theory, the fourth and 5 investigate the audience of Qingdao Grand Theater, dividing it into product strategy, pricing strategy, promotion strategy and channel strategy.It is hoped that through the research on the marketing strategy of Qingdao Grand Theatre, it can provide a good theoretical reference for the future innovation and development of Qingdao Grand Theatre, and also provide useful reference materials for similar theaters in China.