The meaning of 'marketing'
Philosophy of Science 42 (2):208-214 (1975)
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Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Janet Borgerson & Jonathan Schroeder (2002). Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation. European Journal of Marketing 36 (5/6):570-594.
Russell Abratt & Diane Sacks (1988). The Marketing Challenge: Towards Being Profitable and Socially Responsible. Journal of Business Ethics 7 (7):497 - 507.
Thomas Boysen Anker, Klemens Kappel & Peter Sandøe (2010). The Liberating Power of Commercial Marketing. Journal of Business Ethics 93 (4).
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Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Luís Aráujo, John Finch & Hans Kjellberg (eds.) (2010). Reconnecting Marketing to Markets. Oxford University Press.
Colin Grant (1999). Theodore Levitt's Marketing Myopia. Journal of Business Ethics 18 (4):397 - 406.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
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