Promotion or Prevention Messaging?: A Field Study on What Works When You Still Have to Work

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Frontiers in Psychology 9 (2018)
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10.3389/fpsyg.2018.01990

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Prospect Theory: An Analysis of Decision Under Risk.D. Kahneman & A. Tversky - 1979 - Econometrica: Journal of the Econometric Society:263--291.

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