Behavioral and Brain Sciences 21 (4):569-570 (1998)

Differences in mutation rates, transmission chain-length, phenotypic manifestations, or the relative complexity of the mental representations in which they are embedded do not distinguish between “core” (intramodular) and “developing” (intermodular) memes, as Atran suggests. Dividing memes into types seems premature when our knowledge of mental representation is as imprecise as the unit of biological inheritance was in Darwin's time.
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DOI 10.1017/s0140525x98221273
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