Abstract

In The Selfish Gene, Dawkins (1976) proposed the existence of a unit of cultural inheritance that he called the meme. Some examples of memes are clothing fashions, tool designs, and architectural designs. Like genes, memes must share three properties: longevity, fecundity, and copying-fidelity. Longevity refers to the lifespan of a meme, fecundity to the rate of spread of a meme, and copying-fidelity to how accurately a meme is replicated. In other work (Hardisty and Cassill, in preparation), we hypothesized that successful memes should share a fourth property with successful genes: memes should affect an organism’s lifetime fitness by improving survival or reproduction. Sterelny (2006) argued that high-fitness memes include tools or artifacts that are physically enduring, made from easy to find materials, and easy to reverse-engineer. Here, we argue that another way to link memes to individual fitness is to think of tools as part of an organism’s ecological niche. Each tool or artifact an organism makes that extends its evolutionary lifespan or increases its reproductive output is thus a meme that is directly contributing to that organism’s fitness.