Maximization of Originality

Miro Brada
Comenius University
The classic utility concept in economics, can't explain destructive or seemingly irrational behaviour. I introduce the principle of maximization of originality, which unites any kind of motivation. Maximization of richness / leisure according to budget (=classic utility), also maximizes originality,as the richer I am the fewer people are equally rich (the richest person is only one). Motivation to stand out can be however achieved also by doing an extreme sport, striptease, having big tattoo, etc. This enables to relate any human activity in dependence on intelligence and opportunities (=environment). I also present the law of values' equality, which shows a way how people tend to behave. The article was exhibited in Holland Park, W8 6LU, The Ice House between 18. Oct - 3. Nov. 2013.
Keywords economics  psychology  utility  value  philosophy  motivation  originality  constrain  maximization  existentialism
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