Economic man: Self-interest and rational choice

Behavioral and Brain Sciences 28 (6):837-838 (2005)
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Abstract

“Economic man” assumes not only self-interest, but also rationality of choices. The finding that ultimatum game offers can be explained by ambiguity aversion as well as pessimism, plus other findings, suggests the usefulness of taking bounded rationality more into account. Neurodevelopmental and heritability research supports the authors' emphasis on the importance of social learning and socialization.

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