The “hearts-and-minds frame”: Not all i-frame interventions are ineffective, but education-based interventions can be particularly bad

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Behavioral and Brain Sciences 46:e166 (2023)
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Abstract

Pitting i-frame policies against s-frame policies inadvertently propagates a false dichotomy that fails to distinguish between effective i-frame policies that directly change behaviors and ineffective education-based i-frame policies that try to change people's hearts and minds. We argue that people's fixation on changing hearts and minds may be an obstacle for behavioral science in policy.

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10.1017/s0140525x23001036

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