Abstract

The expression, ‘the culture of the artificial’ results from the confusion between nature and culture, when nature mingles with culture to produce the ‘artificial’ and science becomes ‘the science of the artificial’. Artificial intelligence can thus be defined as the ultimate expression of the crisis affecting the very foundation of the system of legitimacy in Western society, i.e. Reason, and more precisely, Scientific Reason. The discussion focuses on the emergence of the culture of the artificial and the radical forms of pragmatism, sophism and marketing from a French philosophical perspective. The paper suggests that in the postmodern age of the ‘the crisis of the systems of legitimacy’, the question of social acceptability of any action, especially actions arising out of the application of AI, cannot be avoided