A Stakeholder Approach to Investor Preference

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Proceedings of the International Association for Business and Society 22:489-500 (2011)
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Abstract

This study tests the relationship between demographic and psychological variables, particularly positive psychology, and investor preferences. Of thedemographics variables, only gender was related to investor preferences, with women expressing a longer time horizon than men. However, the positive psychology variables of hope and novelty orientation were strongly related to risk tolerance, time horizon, and estate intentions.

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21552568

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