Abstract

The distinction between moral values and others is not an easy one. There are easy extremes: the value that one places on his neighbor's welfare is moral, and the value of peanut brittle is not. The value of decency in speech and dress is moral or ethical in the etymological sense, resting as it does on social custom; and similarly for observance of the Jewish dietary laws. On the other hand the eschewing of unrefrigerated oysters in the summer, though it is likewise a renunciation of immediate fleshly pleasure, is a case rather of prudence than morality. But presumably the Jewish taboos themselves began prudentially. Again a Christian fundamentalist who observes the proprieties and helps his neighbor only from fear of hellfire is manifesting prudence rather than moral values.1 Similarly for the man with felony in his heart who behaves himself for fear of the law. Similarly for the child who behaves himself in the course of moral training; his behavior counts as moral only after these means get transmuted into ends. On the other hand the value that the child attaches to the parent's approval is a moral value. It had been a mere harbinger of a sensually gratifying caress, if my recent suggestion is right, but has been transmuted into an end in itself. · 1. Bernard Williams, Morality , pp. 75-78, questions the disjointedness of these alternatives. I am construing them disjointedly. W.V. Quine, Edgar Pierce professor emeritus of philosophy at Harvard University, is the author of many influential works, including The Roots of Reference. "A Postscript on Metaphor," his previous contribution to Critical Inquiry, appeared in the Autumn 1978 issue. The present essay is being published in a festschrift, Values and Morals: Essays in Honor of William Frankenna, Charles Stevenson, and Richard Brandt