Consumer Religiosity: Consequences for Consumer Activism in the United States [Book Review]

Journal of Business Ethics 103 (3):453-467 (2011)

In recent times, organizations have experienced consumer backlash as a result of decisions to support controversial causes. To date, little research has attempted to explain consumers’ negative response as a function of religion. This study addresses that gap in the literature and examines consumer religious commitment and Christian consumers’ conservative beliefs in the United States as motivating factors for consumer activist behavior and boycott participation. Findings from a national sample of 531 consumers suggest that consumers evaluate seller’s actions and form ethical judgments. These judgments are a major explanatory variable in consumers’ voice complaints, third-party complaint intentions, and boycott intentions.
Keywords religiosity  consumer behavior  boycott  ethical judgment  complaint intentions
Categories (categorize this paper)
DOI 10.1007/s10551-011-0873-2
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 46,238
Through your library

References found in this work BETA

Religiousness and Business Ethics.Ellen J. Kennedy & Leigh Lawton - 1998 - Journal of Business Ethics 17 (2):163-175.
Consumer Ethics: The Role of Religiosity.Scott J. Vitell & Joseph G. P. Paolillo - 2003 - Journal of Business Ethics 46 (2):151-162.

View all 9 references / Add more references

Citations of this work BETA

View all 6 citations / Add more citations

Similar books and articles

How to Create the Ethical Consumer.Judith Schrempf & Guido Palazzo - 2011 - Proceedings of the International Association for Business and Society 22:532-543.
Ethical Beliefs of Chinese Consumers in Hong Kong.Andrew Chan, Simon Wong & Paul Leung - 1998 - Journal of Business Ethics 17 (11):1163-1170.


Added to PP index

Total views
27 ( #342,407 of 2,285,777 )

Recent downloads (6 months)
3 ( #416,003 of 2,285,777 )

How can I increase my downloads?


My notes

Sign in to use this feature