Motivational Appeal in Normative Theories of Enterprise

Business Ethics Quarterly 8 (3):385-407 (1998)
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Abstract

Abstract:This essay examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced and applied, and implications for theory and research are discussed.

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