The Mexican cult around the image of the Virgin of Tepeyac is commonly addressed in relation with creole nationalism, but that emphasis ignores the survival of its cult until today. Given that construction of identity through ‘miraculous’ images persists through technologies of iconic deployment, it is necessary to examine the original functions of its technologies. I investigate these problems by considering the construction of a newexhibition site for the Virgin of Tepeyac, and the modalities of reproducing the image (...) until today. The historical comparison of these contemporary techniques with those of the seventeenth century enables to appreciate the coherence of this visual tradition and its importance to the construction of social processes in Mexico. (shrink)