Electronic monitoring and privacy issues in business-marketing: The ethics of the doubleclick experience
Journal of Business Ethics 35 (4):243 - 254 (2002)
|Abstract||The paper examines the ethics of electronic monitoring for advertising purposes and the implications for Internet user privacy using as a backdrop DoubleClick Incs recent controversy over matching previously anonymous user profiles with personally identifiable information. It explores various ethical theories that are applicable to understand privacy issues in electronic monitoring. It is argued that, despite the fact that electronic monitoring always constitutes an invasion of privacy, it can still be ethically justified on both Utilitarian and Kantian grounds. From a Utilitarian perspective the emphasis must be on minimizing potential harms. From a Kantian perspective the emphasis must be on giving users complete information so that they can make informed decisions as to whether they are willing to be monitored. Considering the Internet advertising industrys current actions, computer users and government regulators would be well advised, both practically and ethically, to move to a user control model in electronic monitoring.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Edward J. Ottensmeyer & Mark A. Heroux (1991). Ethics, Public Policy, and Managing Advanced Technologies: The Case of Electronic Surveillance. Journal of Business Ethics 10 (7):519 - 526.
Adam D. Moore (2000). Employee Monitoring and Computer Technology. Business Ethics Quarterly 10 (3):697-709.
Thomas J. Hodson, Fred Englander & Valerie Englander (1999). Ethical, Legal and Economic Aspects of Employer Monitoring of Employee Electronic Mail. Journal of Business Ethics 19 (1):99 - 108.
Richard S. Rosenberg (1999). The Workplace on the Verge of the 21st Century. Journal of Business Ethics 22 (1):3 - 14.
Stephen Coleman (2006). E-Mail, Terrorism, and the Right to Privacy. Ethics and Information Technology 8 (1).
William P. Smith & Filiz Tabak (2005). Who Do You Trust? Proceedings of the International Association for Business and Society 16:33-37.
James J. Cappel (1995). A Study of Individuals' Ethical Beliefs and Perceptions of Electronic Mail Privacy. Journal of Business Ethics 14 (10):819 - 827.
Seumas Miller & John Weckert (2000). Privacy, the Workplace and the Internet. Journal of Business Ethics 28 (3):255 - 265.
G. Stoney Alder (1998). Ethical Issues in Electronic Performance Monitoring: A Consideration of Deontological and Teleological Perspectives. Journal of Business Ethics 17 (7):729-743.
Added to index2009-01-28
Total downloads59 ( #16,420 of 549,084 )
Recent downloads (6 months)2 ( #37,333 of 549,084 )
How can I increase my downloads?