Abstract

This chapter focuses on one of the common fallacies in Western philosophy, 'false dilemma (FD)'. According to Andrea A. Lunsford, John J. Ruskiewicz, and Keith Walters, a FD tends to “reduce a complicated issue to excessively simple terms” or, when intentionally created, tends to “obscure legitimate alternatives”. FD reflects incorrect thinking because it presents a problem or issue as having only two possible solutions when in fact there are more. Liam Dempsey noted that shows such as The Daily Show and The Colbert Report often employed FD in order to highlight the “theatrics” that are found in political events or the use of FD by politicians. Politics aside, an FD exists anytime an extreme dichotomy of choices appears as the only possible answers. Advertisers also create an FD when creating a situation with only two outcomes and the only correct or positive outcome leads to their brand.