Abstract

Given current studies in moral psychology and following recent cases of wrong behaviour occurred in elite sporting events—i.e. the racist chants scandals in the English Premier League or the events following Mourinho’s poke in the eye scandal—, I shall analyze the extent to which supporters’ brain makeup is biasing them to behave in an “unfair way”. Yet, this paper is not just a work on descriptive ethics, but a normative ethics work. Therefore, once I have developed the “psycho-biological account of sports supporters”, I shall explore whether or not a more virtuous account of sports supporting can be drawn. To conclude, I shall utilize such neuroethical analysis of the sport supporter in order to propose some policies or strategies that can help us to promote a “healthy” and virtuous behaviour among fans