David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 105 (3):357-373 (2012)
The Fairtrade movement is a group of businesses claiming to trade ethically. The claims are evaluated, under a range of criteria derived from the Utilitarian ethic. Firstly, if aid or charity money is diverted from the very poorest people to the quite poor, or the rich, there is an increase in death and destitution. It is shown that little of the extra paid by consumers for Fairtrade reaches farmers, sometimes none. It cannot be shown that it has a positive impact on Fairtrade farmers in general, but evidence suggesting it harms others is presented. Many of the weaknesses are due to an attempt to impose political views on farmers and others. Secondly, the unfair trading criteria require that sellers do not lie about their product, nor withhold information that might alter the decisions of a substantial proportion of buyers. It is argued that the system only can exist because of the failure of the Fairtrade industry to give the facts on what happens to the money and what it can be proved it achieves. This unfair trading compromises the reputation of charities in general. Much of the trading may constitute the criminal offence of Unfair Trading in the EU
|Keywords||Fairtrade Fair trade Ethical trading Third world marketing Agricultural and food marketing|
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References found in this work BETA
Darryl Reed (2009). What Do Corporations Have to Do with Fair Trade? Positive and Normative Analysis From a Value Chain Perspective. Journal of Business Ethics 86 (1):3 - 26.
Joni Valkila & Anja Nygren (2010). Impacts of Fair Trade Certification on Coffee Farmers, Cooperatives, and Laborers in Nicaragua. Agriculture and Human Values 27 (3):321-333.
Karla Utting (2009). Assessing the Impact of Fair Trade Coffee: Towards an Integrative Framework. [REVIEW] Journal of Business Ethics 86 (1):127 - 149.
Corinne Gendron, Véronique Bisaillon & Ana Isabel Otero Rance (2009). The Institutionalization of Fair Trade: More Than Just a Degraded Form of Social Action. [REVIEW] Journal of Business Ethics 86 (1):63 - 79.
J. J. McMurtry (2009). Ethical Value-Added: Fair Trade and the Case of Café Femenino. [REVIEW] Journal of Business Ethics 86 (1):27 - 49.
Citations of this work BETA
Peter Griffiths (2014). Fairtrade in Schools: Teaching Ethics or Unlawful Marketing to the Defenceless? Ethics and Education 9 (3):369-384.
Juan Ignacio Staricco (forthcoming). Fair Trade and the Fetishization of Levinasian Ethics. Journal of Business Ethics.
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