The effects of cultural dimensions on ethical decision making in marketing: An exploratory study [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 18 (1):91 - 105 (1999)
As more and more firms operate globally, an understanding of the effects of cultural differences on ethical decision making becomes increasingly important for avoiding potential business pitfalls and for designing effective international marketing management programs. Although several articles have addressed this area in general, differences along specific, cultural dimensions have not been directly examined. Hence, the purpose of this study was to examine differences in ethical decision making within Hofstede's cultural framework. The results confirm the utility of Hofstede's cultural dimensions and place ethical decision making within an overall theoretical framework. Sales agents from a high power distance, uncertainty avoidant, Confucian, collectivist culture (i.e., Taiwan) placed more value on company and fellow employee interests (vis-à-vis self interests) than did managers from a masculine, individualistic culture (i.e., the United States). American and Taiwanese managers did not differ in their deontological norms or on the importance that they placed on customer interests. The theoretical and managerial importance of these findings are also discussed.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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Heungsik Park, John Blenkinsopp, M. Kemal Oktem & Ugur Omurgonulsen (2008). Cultural Orientation and Attitudes Toward Different Forms of Whistleblowing: A Comparison of South Korea, Turkey, and the U.K. [REVIEW] Journal of Business Ethics 82 (4):929 - 939.
Alex W. H. Chan & Hoi Yan Cheung (2012). Cultural Dimensions, Ethical Sensitivity, and Corporate Governance. Journal of Business Ethics 110 (1):45-59.
Foo Nin Ho, Hui-Ming Deanna Wang & Scott J. Vitell (2012). A Global Analysis of Corporate Social Performance: The Effects of Cultural and Geographic Environments. [REVIEW] Journal of Business Ethics 107 (4):423-433.
Nicholas McClaren (2013). The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions From a Comprehensive Review of the Empirical Literature. [REVIEW] Journal of Business Ethics 112 (1):101-125.
Ziad Swaidan (2012). Culture and Consumer Ethics. Journal of Business Ethics 108 (2):201-213.
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