Abstract

The article is devoted to the question of identity of a modern man which constantly emerges as a powerful wave and is brought up to date with new force. Thus, continuing scientific research on identity and individual identity are being held, but from a different point of view, i.e. by using modernized methodology. The purpose of the research is to substantiate scientific approaches, epistemological coordinate changes, and critical trends in the issue of identity that would allow solving the problems of nature of a modern person being. In this respect the narrative approach is considered to be up-to-date. Methodology. Interdisciplinary research perspective allowed using a comprehensive methodology where, complementing each other, there are phenomenological, cultural, anthropological, hermeneutic, systematic, historical and genetic methods and method historical-philosophical and socio-cultural comparative studies. Originality. Personal being occurs in time, and it’s the narrative method, the main feature of which is its temporality and extension, that can involve all of us to self-understanding on the basis of certain turning points in our history. The compliance with relevant ethical standards in dealing with other people, and requirements of certain supra-individual structures properly correlates with our least resistant inner world view and outlook. As the narrative identity exists in the subjective sense of time, experience and understanding of the events of life, thus, despite the ontogenetic secondary of the personal identity with respect to the social one, the domination of the former one is more probable. Conclusions. The adoption of such an understanding of identity by everyone signifies a high degree of responsibility for self-constructing, which implicitly assumes not just to say “I”, but first of all to define your being as a certain social debt: to another person, to society, its history and everyday life through which we get a chance to be happy.