Abstract

Although this book is about the newly emerging academic field of environmental communication, it is also about voice and practical activism. I contend that a deeply pragmatic form of environmental communication has the potential to transform the way environmental activists speak about their methods and goals – moving them toward a rhetoric of eco-justice. Sometimes looking forward requires stepping back – in this case back to two progressive era thinkers who revolutionised our outlook on social and environmental justice: John Dewey and Aldo Leopard. I argue that the impoverished state of present day studies in environmental communication can be traced to a shallow conception of the pragmatic – a conception that can be made deeper through recourse to Dewey’s and Leopold’s ideas. Originating from their philosophies are twin rhetorics — control and restraint — that when balanced constitute a rhetoric of eco-justice. This new approach to speaking about environmental matters proves helpful for contemporary environmental activists – particularly when working in the areas of wilderness preservation, gardening politics, global climate change and environmental justice.