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How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity
Business Ethics: A European Review 29 (1):193-211 (2019)
Abstract
Business Ethics: A European Review, EarlyView.My notes
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Citations of this work
CSR politics of non‐recognition: Justification fallacies marginalising criticism, society, and environment.Peter Norberg - 2020 - Business Ethics: A European Review 29 (4):694-705.
A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns.Hongjoo Woo, Michelle Lynn Childs & Seeun Kim - 2020 - Business Ethics: A European Review 29 (3):617-628.
References found in this work
Be bad but look good: Can controversial industries enhance corporate reputation through CSR initiatives?Claudio Aqueveque, Pablo Rodrigo & Ignacio J. Duran - 2018 - Business Ethics: A European Review 27 (3):222-237.
Stakeholder theory: A deliberative perspective.Ulf Henning Richter & Kevin E. Dow - 2017 - Business Ethics: A European Review 26 (4):428-442.
Tracing stakeholder terminology then and now: Convergence and new pathways.Jennifer J. Griffin - 2017 - Business Ethics: A European Review 26 (4):326-346.
The impact of CSR on corporate reputation perceptions of the public-A configurational multi-time, multi-source perspective.Lisa Maria Rothenhoefer - 2019 - Business Ethics 28 (2):141-155.
Examining the win‐win proposition of shared value across contexts: Implications for future application.Annika Voltan, Chantal Hervieux & Albert Mills - 2017 - Business Ethics: A European Review 26 (4):347-368.
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