Honorableness or Beneficialness? Cicero on Natural Law, Virtues, Glory, and (Corporate) Reputation

Journal of Business Ethics 116 (4):751-767 (2013)

During the last decade corporate reputation as one of the central efforts of corporate citizenship behavior has gained increasing attention in scholarly research, as has the way that reputation can serve as an instrument for business purposes. This poses the question of how such reputation will be achieved. To answer these questions this article examines Cicero’s considerations concerning the interrelation of honorableness and beneficialness made in his work ‘On Duties’. Based on Cicero’s understanding of universal natural law and his idea that reputation derives solely from honorable behavior and the orientation in the common good, we show that also corporate reputation is achieved only if it is based primarily on ‘honorableness’, and that reputation is lost if financial interests override the intentions of honesty of a company
Keywords Beneficialness  Cicero  Corporate citizenship  Corporate reputation  Natural law  Honorableness  Virtuous behavior
Categories (categorize this paper)
DOI 10.1007/s10551-013-1819-7
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 42,156
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 30 references / Add more references

Citations of this work BETA

Reputation and Group Dispositions.Andrés Páez - 2018 - Review of Philosophy and Psychology 9 (3):469-484.

Add more citations

Similar books and articles

Advising the Practitioner.Carola Hillenbrand & Kevin Money - 2007 - Proceedings of the International Association for Business and Society 18:151-156.


Added to PP index

Total views
14 ( #564,194 of 2,253,657 )

Recent downloads (6 months)
4 ( #484,691 of 2,253,657 )

How can I increase my downloads?


My notes

Sign in to use this feature