Abstract

In focusing on relations between data and vision and proposing to address big data in terms of currently dominant optical metaphors, the paper makes a case for an approach that allows for clearer distinctions between big data as ‘visions’, and data technologies. assessing notions and visions of panoptic data technologies, I outline three perspectives on the nexus between data and vision. Following Bruno Latour’s counter-image of “oligoptica”, I argue, more generally, in favour of a conceptual framework that understands big data as a sociotechnical infrastructure, and discuss, drawing on more recent studies, in which ways this approach allows to address social and ethical implications of present data technologies and practices in a more differentiated way.