Journal of Business Ethics 10 (4):245 - 248 (1991)
We should seek an ethic internal to marketing arising from marketing's societal function, rather than imposing some add-on ethic. This suggests that marketing should enhance the information and the freedom the potential customer brings to the market transaction. Defining and achieving this information and freedom is difficult, but marketers suggest that the market itself drives out major violators, a suggestion less persuasive concerning increasingly complex goods and services. Marketing also is tempted to appeal to our baser, darker side. These problems are better addressed through self-regulation guided by a vision of advertising and business in the service of society, and by the marketer's own sense of integrity than through external regulation.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
References found in this work BETA
No references found.
Citations of this work BETA
The Ethics of Online Retailing: A Scale Development and Validation From the Consumers’ Perspective.Sergio Roman - 2007 - Journal of Business Ethics 72 (2):131-148.
Business Ethics From the Internal Point of View.William Kline - 2005 - Journal of Business Ethics 64 (1):57-67.
What Gewirth is Worth at the Department Store.Michael Schwartz - 2005 - Journal of Business Ethics 58 (1-3):27-35.
Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising.Caroline Moraes & Nina Michaelidou - 2017 - Journal of Business Ethics 141 (2):231-233.
Similar books and articles
A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics.Kumar C. Rallapalli - 1999 - Journal of Business Ethics 18 (1):125 - 137.
Ethics and Marketing on This Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns. [REVIEW]Victoria D. Bush, Beverly T. Venable & Alan J. Bush - 2000 - Journal of Business Ethics 23 (3):237 - 248.
Reconnecting Marketing to Markets.Luís Aráujo, John Finch & Hans Kjellberg (eds.) - 2010 - Oxford University Press.
Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency.M. Joseph Sirgy, Grace B. Yu, Dong-Jin Lee, Shuqin Wei & Ming-Wei Huang - 2012 - Journal of Business Ethics 107 (2):91-102.
Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators. [REVIEW]Patrick E. Murphy - 1999 - Journal of Business Ethics 18 (1):107 - 124.
Marketing Ethics: An International Perspective.Bodo B. Schlegelmilch - 1998 - International Thomson Business Press.
The Ethics of Marketing Good Corporate Conduct.Mary Lyn Stoll - 2002 - Journal of Business Ethics 41 (1-2):121 - 129.
The Marketing Challenge: Towards Being Profitable and Socially Responsible. [REVIEW]Russell Abratt & Diane Sacks - 1988 - Journal of Business Ethics 7 (7):497 - 507.
Epistemological Structures in Marketing.Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
Added to index2009-01-28
Total downloads38 ( #137,334 of 2,178,143 )
Recent downloads (6 months)3 ( #112,599 of 2,178,143 )
How can I increase my downloads?