Abstract

This paper addresses the status of the act of sharing a message in a social network. Scholars do not agree on what kind of act sharing is and what kind of communicative and illocutionary act is performed when a post is shared. We defend the view that sharing is an act similar to photocopying and distributing a document. Such an act is a basic act that can be used for communicative aims in certain contexts but that is not necessarily communicative. One can repost for several reasons—to manifest agreement or derision, to inform, to please the author, to show activity on social networks, to have an economic return—and only some of them are communicative. However, even when reposters do not perform a communicative act, they are not relieved of every responsibility; in fact, the responsibilities of reposters are like those of the persons who copy and distribute something.