Journal of Business Ethics 106 (3):301-311 (2012)

Abstract
In this article, we hypothesize that leaders who display group-oriented values (i.e., values that focus on the welfare of the group rather than on the self-interest of the leader) will be evaluated more positively by their followers than leaders who do not display group-oriented values. Importantly, we expected these effects to be more pronounced for leaders who are ingroup members (i.e., stemming from the same social group as their followers) than for leaders who are outgroup members (i.e., leaders stemming from a different social group than their followers). We tested our hypotheses in two studies. Results of a field study ( N = 95) showed the expected relationship between leaders’ group-oriented values and followers’ identification with their leaders. A scenario study ( N = 137) replicated the results and extended it to followers’ endorsement of their leaders. Overall, these findings suggest that displaying group-oriented values pays off more for ingroup than for outgroup leaders
Keywords Leader group orientedness  Group-oriented values  Leader group membership  Identification with the leader  Endorsement of the leader
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DOI 10.1007/s10551-011-0997-4
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The Nature of Human Values.Milton Rokeach - 1973 - New York: Free Press.

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