Abstract

Advertising, with its effects on both individual wants and the general ethos of ‘consumerism’, is a matter of concern to both economists and spiritual commentators on the state of society: it thus falls well within Ronald Preston's range of interests. The article will consider both the economists’ approach to advertising and wider concerns about its influence in society, before posing a number of questions about the good and bad aspects of advertising and what, if anything, can and should be ‘done about it’