Abstract

In this essay we examine the relationships between Big Data and cognition, in particular human cognition. The reason for exploring such relationships lies in two aspects. First, because in the domain of cognitive science, many speculate about the benefits that the uses of Big Data analysis techniques can provide to the characterization and understanding of cognition. Secondly, because the scientific and technological sectors that promote data analysis activities, particularly statistics, computer science and data science, naturally accustomed to working with Big Data, have in recent years used the idea of ​​cognition. and its related concepts as terms that seem capable of remedying the deficiencies of the era of symbolic artificial intelligence, as a response to the automation of typically human activities in the process of analyzing data and using its results. of data science, seeking to understand what Big Data really is and to investigate whether the use of cognition models could be applied to the sector. On the other hand, we will analyze the potential of using Big Data to help cognitive science. We also tried to provide a certain didactic character in some points, aiming to help the understanding, by non-specialists, regarding some principles and aspects of the methodology of data science and statistics that will eventually be mentioned in the development of our analysis. (Translated from original)