Abstract

This article presents our research into cultural differences in the motivation of Generation Y knowledge workers. The goal of our research was to verify whether the motivation of young knowledge workers (members of Generation Y) could be assessed only in relation to the specifics of their generation, or whether it is necessary to take their national cultural background into account as well. The research carried out among two hundred respondents in four countries has confirmed that it is essential to take into account both generation differences and cultural differences.