Authors
L. I. Liu
Oxford University
Abstract
Pink and blue colors have been found to associate with gender stereotypes in previous Western studies. The purpose of the present study was to explore the neuropsychological processing basis of this effect in contemporary Chinese society. We presented stereotypically masculine or feminine occupation words in either pink or blue colors to Chinese college students in a modified Stroop paradigm, in which participants were asked to classify each occupation word by gender as quickly and accurately as possible. Event-related potential signals were concurrently recorded in order to identify the temporal dynamics of gender stereotypical interference effect. The behavioral results showed that pink–masculine stimuli elicited a longer response time and lower accuracy than blue–masculine stimuli in the participants, while no such differences were observed between pink–feminine and blue–feminine conditions. The ERP results further revealed distinctive neural processing stages for pink–masculine stimuli in P200, N300, N400, and P600. Overall, our results suggested that pink but not blue was a “gendered” color in Chinese culture. Moreover, our ERP findings contributed to the understanding of the neural mechanism underlying the processing of gender–color stereotypes.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.3389/fpsyg.2020.613196
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 70,079
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Studies of Interference in Serial Verbal Reactions.J. R. Stroop - 1935 - Journal of Experimental Psychology 18 (6):643.

View all 6 references / Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Hypnotic Control of Attention in the Stroop Task: A Historical Footnote.M. C. & W. P. - 2003 - Consciousness and Cognition 12 (3):347-353.

Analytics

Added to PP index
2021-01-14

Total views
2 ( #1,447,489 of 2,506,118 )

Recent downloads (6 months)
1 ( #416,984 of 2,506,118 )

How can I increase my downloads?

Downloads

My notes