Naïve optimality: Subjects' heuristics can be better motivated than experimenters' optimal models

Behavioral and Brain Sciences 32 (1):94-95 (2009)
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Abstract

Is human cognition best described by optimal models, or by adaptive but suboptimal heuristic strategies? It is frequently hard to identify which theoretical model is normatively best justified. In the context of information search, naoptimal” models

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10.1017/s0140525x09000405

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Can human irrationality be experimentally demonstrated?L. Jonathan Cohen - 1981 - Behavioral and Brain Sciences 4 (3):317-370.
Rationality and Intelligence.J. St B. T. Evans - 1987 - British Journal of Educational Studies 35 (1):74-76.

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