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The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis
Semiotica 2015 (205):115-148 (2015)
Abstract
Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 205 Seiten: 115-148My notes
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Citations of this work
Computational opposition analysis using word embeddings: A method for strategising resonant informal argument.Cameron Shackell & Laurianne Sitbon - 2020 - Argument and Computation 10 (3):301-317.
References found in this work
Mythologies.Roland Barthes & Annette Lavers - 1973 - Journal of Aesthetics and Art Criticism 31 (4):563-564.
Style in Language.Jack Kaminsky & Thomas A. Sebeok - 1962 - Philosophy and Phenomenological Research 22 (3):423-424.
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