Abstract

Conspiracy theories are spreading faster than ever and pose a real danger to our societies. It is natural to accuse the consumers of conspiracy theories of irrationality – that they are either not looking at or appropriately sensitive to all the available evidence. In this paper, I attempt to determine if we can make sense of this general idea. I argue that we cannot: conspiracy theories do not spread because the people who believe them are irrational – at least, not necessarily so. In addition, I explore some alternative strategies for responding to the problem of the spread of conspiracy theories. I argue that in addition to confrontational strategies such as social shaming, we need more constructive programs of community activism to battle the spread of conspiracy theories.