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  1.  29
    Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism.George A. Akerlof & Robert J. Shiller - 2009 - Princeton University Press.
    "This book is a sorely needed corrective. Animal Spirits is an important--maybe even a decisive--contribution at a difficult juncture in macroeconomic theory.
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    (1 other version)Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being.George A. Akerlof & Rachel E. Kranton - 2011 - Princeton University Press.
    Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people--facing the same economic circumstances--would make different choices. This was the beginning of a fourteen-year collaboration--and of Identity Economics. The authors explain how our (...)
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