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  1.  17
    Learning to be risk averse.James G. March - 1996 - Psychological Review 103 (2):309-319.
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  2.  34
    Variable risk preferences and the focus of attention.James G. March & Zur Shapira - 1992 - Psychological Review 99 (1):172-183.
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  3. Susan Sontag and heteroscedasticity.James G. March - 2014 - In Richard Swedberg (ed.), Theorizing in Social Science: The Context of Discovery. Stanford, California: Stanford University Press.
     
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