This study seeks to understand women's use of makeup in the workplace. The authors analyze 20 in-depth interviews with a diverse group of women who work in a variety of settings to examine the appearance rules that women confront at work and how these rules reproduce assumptions about sexuality and gender. The authors found that appropriate makeup use is strongly associated with assumptions about health, heterosexuality, and credibility in the workplace. They describe how these norms shape women's personal choices to (...) wear makeup. Next, they examine how some women transform the meanings of wearing makeup and, in rare instances, attempt to subvert the institutionalized norms. Although many women find pleasure in wearing makeup, the authors conclude that the institutional constraints imposed by the workplace effectively limit the possibilities for resistance. (shrink)

While research shows that there are familiar forms of doing masculinity involving distancing from femininity/women or from subordinated/marginalized masculinities/men, there is less emphasis on the fact that the content of these masculine performances varies depending on the specific cultural norms and ideologies present in an organization. The author relies on a comparative case study using in-depth interviews and participant observation in the accounting departments at a heterosexual men’s pornographic magazine and at a feminist magazine to examine how organizational culture shapes (...) the ways that men do masculinity at work. Both accounting departments support a general pattern of doing masculinity referred to as the business professional attitude, but men also utilize unique strategies of doing masculinity depending on the degree to which masculinity is “safe” or “embattled” at their workplace. The author concludes by discussing the consequences of these strategies for men’s and women’s work relationships. (shrink)