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  1.  13
    The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers.Sylvie Borau & Marcelo Vinhal Nepomuceno - 2019 - Journal of Business Ethics 154 (2):325-340.
    The use of airbrushed “thin ideal” models in advertising creates major ethical challenges: This practice deceives consumers and can be harmful to their emotional state. To inform consumers they are being deceived and reduce these negative adverse effects, disclaimers can state that the images have been digitally altered and are unrealistic. However, recent research shows that such disclaimers have very limited impact on viewers. This surprising result needs further investigation to understand how women who detect that images have been airbrushed (...)
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  2.  8
    When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation.Marcelo Vinhal Nepomuceno & Michel Laroche - 2017 - Journal of Business Ethics 143 (3):467-483.
    Prior research indicated that resistance to consumption contributes to the achievement of sustainable development goals and is associated with higher well-being. We investigate conditions under which materialists intend to resist consumption. We find that by enhancing self-control and long-term orientation, the intention to resist consumption and the frugality scores of high- and low-materialism individuals increase. These increases are stronger for those who believe that possessions are a source of happiness, but not for those who believe that possessions signal success or (...)
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  3.  8
    Erratum To: Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products.Alexander Davidson, Marcelo Vinhal Nepomuceno & Michel Laroche - 2019 - Journal of Business Ethics 155 (4):1215-1215.
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  4.  8
    Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products.Alexander Davidson, Marcelo Vinhal Nepomuceno & Michel Laroche - 2019 - Journal of Business Ethics 155 (2):479-494.
    In recent years, counterfeiting has grown exponentially and has now become a grave economic problem. The acquisition of counterfeits poses an ethical dilemma as it benefits the buyer and illegal seller at the cost of the legitimate producer and with fewer taxes being paid throughout the supply chain. Previous research reveals inconsistent and sometimes inconclusive findings regarding whether materialism is associated, positively or negatively, with intentions to purchase counterfeits. The current research seeks to resolve these inconsistencies by investigating previously ignored (...)
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