Biologists have replaced the metaphor of “genetic transmission” with a detailed account of the molecular mechanisms underlying the phenomenon which Darwin referred to as “like produces like.” Cultural evolution theorists, in contrast, continue to appeal to “imitation” or “copying.” The notion of ritual and instrumental stances does not resolve this issue, and ignores the institutions in which people live.

We describe seven challenges that confront the kind of cross-cultural research currently practiced in experimental philosophy, illustrating them in an example in which intuitions about moral responsibility were studied in participants in four different countries. The seven challenge are (1) defining culture, (2) finding representative samples, (3) defining cognition, (4) task variation, (5) ecological validity, (6) interpreting the results, and (7) conducting ethical research. We suggest that these challenges can be overcome or avoided by attending to the ways cognition arises (...) in everyday life, and briefly describe an approach which regards culture not as an independent variable but as the medium of human action and human life, and which regards cognition as situated in time and place. (shrink)