This paper attempts to show how Martin Heidegger’s phenomenological interpretation of Aristotle’s theory of rhetoric can be interpreted usefully to understand the existential dimension of communication. Heidegger’s treatment of communication as a phenomenon is ontologically broader as he locates it within the existential analytics of Dasein. Taking Heidegger’s 1924 Marburg lecture, Being and Time and other texts dealing with the problem of the being of language as theoretical sources, this study first presents the importance of Heidegger’s conception of rhetoric and (...) then shows how this throws light on the ontological aspects of communication as such. Human beings in their basic mode of existence as being-in-the-world and speaking-with-one-another is always already in communication through language. If rhetoric is a way of having the existential view about how matters present themselves in a particular manner by virtue of speaking about it with-one-another, then it is in the region of the doxa of people. Further, how existential communication works in our concrete life is demonstrated through a rhetorical analysis of the film Blow-Up. (shrink)

Within the second book of his Rhetoric, intent upon the art of persuasion, Aristotle sets forth the earliest known methodical explication of human emotions. This placement seems rather peculiar, given the importance of emotional dispositions in both Aristotle’s theory of moral virtues and in his moral psychology. One would expect to find a full account of the emotions in his extensive treatment of virtues as it appears in his ethical treatises, or as part of his psychological system in De Anima. (...) In none of these places, however, does a systematic treatment of this part of Aristotle’s psychology emerge as it does in the Rhetoric. Such is a surprising, seemingly unusual phenomenon in consideration of Aristotle’s extreme care for and obsession with organization and categorization. Earnest analysis, however, reveals the intricate ingeniousness of Aristotle’s innovative project. Emotion, based upon the interplay between what Aristotle deems to be the ‘uniquely human’ rational and irrational parts of the human soul, involves Being and Being’s cognition of itself, and its dialectical encounter with the faculty of pure reason. Within this encounter is born human emotion. According to this formula, emotion is a phenomenon that is linked to concrete human existence while at the same time being fundamentally involved with cognition. Emotion bridges the gap between the this-worldliness of the human and his keen logic as a rational being. Such an understanding allows Aristotle to assert that emotional appeal, which often stands at the core of rhetoric, is not necessarily a way of tricking people or avoiding critical response, but can be used to persuade by bringing facts to people’s awareness. Through his novel rhetoric of emotion, Aristotle not only sheds light on the human condition, he brings rhetoric itself into the realm of the rational and the valid as a suitable means of human discourse. (shrink)