Abstract

This article offers a cultural approach to critical discourse analysis of major addresses made by Israeli leaders before the initiation of new wars between 1982 and 2008. The article reveals an intriguing phenomenon: the intensive use of the word ‘peace’ in these texts. The article's central claim is that the word ‘peace’ is an integral part of the Israeli just war rhetoric, a phenomenon that can be termed: Peace in the Service of War. PSW aims at rationalizing and legitimizing war by using a series of discursive strategies creating various pseudo-logical connections between war and peace: false narrative, logic of binarism, dogma and metaphor. Israeli war speeches, an interesting and relatively unknown arena for the non-Hebrew reader, can shed light on the current global just war rhetoric from an unfamiliar perspective.