Business and marketing ethics as professional ethics. Concepts, approaches and typologies

Journal of Business Ethics 41 (1-2):159 - 177 (2002)
  Copy   BIBTEX

Abstract

Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 92,907

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Analytics

Added to PP
2009-01-28

Downloads
227 (#91,637)

6 months
11 (#270,425)

Historical graph of downloads
How can I increase my downloads?