Journal of Business Ethics 49 (2):179-187 (2004)

Samuel V. Bruton
University of Southern Mississippi
The Golden Rule is endorsed in oneform or another by most cultures and majorreligions and is still espoused byphilosophers, business ethicists, and popularbusiness authors. Because it also resonateswith undergraduate business majors, it can bean effective teaching tool. This paperdescribes a way of teaching the Golden Rulethrough a series of business-oriented examplesintended to bring out its strengths andweaknesses. The method described alsointroduces students to some basic moralreasoning skills and acquaints them with a widerange of moral issues that arise in business. Kant's Formula of Humanity is discussed in thefinal section as a principle that overcomes atleast some of the Golden Rule's defects.
Keywords business ethics  ethical principles  Golden Rule  Kant's Formula of Humanity  undergraduate business students
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DOI 10.1023/B:BUSI.0000015783.98570.a3
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References found in this work BETA

What We Owe to Each Other.Thomas Scanlon - 1998 - Belknap Press of Harvard University Press.
Creating the Kingdom of Ends.Christine M. Korsgaard - 1996 - Cambridge University Press.
Groundwork of the Metaphysics of Morals.Immanuel Kant - 1785 - In Elizabeth Schmidt Radcliffe, Richard McCarty, Fritz Allhoff & Anand Vaidya (eds.), Late Modern Philosophy: Essential Readings with Commentary. Blackwell.
Kant’s Ethical Thought.Allen W. Wood - 1999 - Cambridge University Press.

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Training in Ethical Judgment with a Modified Potter Box.Loy D. Watley - 2014 - Business Ethics, the Environment and Responsibility 23 (1):1-14.
The Golden Rule and Business Ethics: An Examination.Brian K. Burton & Michael Goldsby - 2005 - Journal of Business Ethics 56 (4):371-383.

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