Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture [Book Review]

History of the Human Sciences 24 (5):180-184 (2011)
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10.1177/0952695111412884

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Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer CultureSchwarzkopfStefanGriesRainer , Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. Basingstoke, Hants: Palgrave Macmillan, 2010. 288 pp. £55.00. 978-0-2305-3799-6. [REVIEW]Tanja Schneider - 2011 - History of the Human Sciences 24 (5):180-184.
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