Behavioral and Brain Sciences 28 (6):831-831 (2005)

Tests of economic theory often focus on choice outcomes and find significant individual differences in these outcomes. This variability may mask universal psychological processes that lead to different choices because of differences across cultures in the information people have available when making decisions. On this view, decision making research within and across cultures must focus on the processes underlying choice.
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DOI 10.1017/s0140525x05380149
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