Evidence for the coincidence effect in environmental judgments: Why isn't it easy to correctly identify environmentally friendly food products?

Journal of Experimental Psychology: Applied 9 (1):3 (2003)
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Features of similarity.Amos Tversky - 1977 - Psychological Review 84 (4):327-352.
Respects for similarity.Douglas L. Medin, Robert L. Goldstone & Dedre Gentner - 1993 - Psychological Review 100 (2):254-278.

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