Caveat emptor: Ethical chauvinism in the global economy [Book Review]

Journal of Business Ethics 16 (12-13):1353-1362 (1997)

The tendency of American business schools to teach a "universal" set of ethical standards and managerial perspectives can have a serious impact on the business practices of new graduates as well as on the success of companies desiring to do business globally. We need to become more sensitive to other cultural/ethical approaches and to sensitize our business students to them early in their academic process in order to encourage the use of common-norming to attain mutual economic benefit. We can understand this process through the application of anthropological principles to ethical constructs.
Keywords business students  common norming  cultural relativism  global business  hypernorms
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Reprint years 2004
DOI 10.1023/A:1005714604678
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