8 found
Order:
  1.  19
    The Argumentative Relevance of Pictorial and Multimodal Metaphor in Advertising.Chiara Pollaroli & Andrea Rocci - 2015 - Journal of Argumentation in Context 4 (2):158-199.
    In this article we present an exploratory investigation of pictorial and multimodal metaphors appearing in print product advertisements; the aim is to ascertain their relevance for the arguments that the ads put forth. Departing from the working hypotheses that advertising is an argumentative activity type employing pictorial and multimodal metaphors, and that these are often examples of visual argumentation, we analyze a small corpus of print product ads by employing the theoretical frameworks offered by Blending Theory and the Argumentum Model (...)
    No categories
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   10 citations  
  2.  5
    Argumentation and Meaning.Steve Oswald, Sara Greco, Johanna Miecznikowski, Chiara Pollaroli & Andrea Rocci - 2020 - Journal of Argumentation in Context 9 (1):1-18.
    This special issue aims to explore the semantic and pragmatic dimensions of meaning in terms of their significance and relevance in the study of argumentation. Accordingly, the contributors to the project, who have all presented their work during the 2nd Argumentation and Language conference, which took place in Lugano in February 2018,1 have been specifically instructed to produce papers which explicitly tackle the importance of the study of meaning for that of argumentative practices. All papers therefore cover at least one (...)
    No categories
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  3.  1
    Preface.Chiara Pollaroli, Sara Greco, Steve Oswald, Johanna Miecznikowski-Fuenfschilling & Andrea Rocci - 2019 - Informal Logic 39 (4):287-300.
  4.  14
    The Argumentative and Rhetorical Function of Multimodal Metonymy.Andrea Rocci, Sabrina Mazzali-Lurati & Chiara Pollaroli - 2018 - Semiotica 2018 (220):123-153.
    Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 123-153.
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  5.  11
    Introduction: Multimodality in Argumentation.Andrea Rocci & Chiara Pollaroli - 2018 - Semiotica 2018 (220):1-17.
    Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 1-17.
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  6.  4
    The Rhetorical and Argumentative Relevance of "Extreme Consequence" in Advertising.Sabrina Mazzali-Lurati, Chiara Pollaroli & Daniela Marcantonio - 2019 - Informal Logic 39 (4):497-530.
    The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory and the Argumentum Model of Topics, we aim to understand how “extreme consequence” works at the rhetorical and argumentative levels. The analyses allow us to detect the typical, generic, cognitive, and argumentative structure underlying the pattern (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  7. Adding a Temporal Dimension to the Analysis of Argumentative Discourse: Justified Reframing as a Means of Turning a Single-Issue Discussion Into a Complex Argumentative Discussion.Chiara Mercuri, Chiara Pollaroli, Rebecca Schär & Sara Greco - 2018 - Discourse Studies 20 (6):726-742.
    This article seeks to extend existing models of argumentation by considering an important dimension of real-life argumentative discourse: how complex argumentative discussions evolve over time. We define a complex argumentative discussion as a multi-issue discussion, in which the different issues are interrelated in the form of a hierarchy. We claim that justified reframing might be used to transform a single-issue argumentative discussion into a complex argumentative discussion. To illustrate this, we examine the Facebook discourse of the Rhodes Must Fall movement (...)
    No categories
    Direct download  
     
    Export citation  
     
    Bookmark   1 citation  
  8.  5
    Towards an Integrated Argumentative Approach to Multimodal Critical Discourse Analysis: Evidence From the Portrayal of Refugees and Immigrants in Greek Newspapers.Dimitris Serafis, Sara Greco, Chiara Pollaroli & Chiara Jermini-Martinez Soria - 2019 - Critical Discourse Studies 17 (5):545-565.
    ABSTRACTThis paper proposes a methodological synthesis in order to study multimodal media discourse and argumentation in the context of the so-called ‘refugee crisis’ in Greece. It follows the fram...
    No categories
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark