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  1.  50
    The Corporate Social Responsibility Continuum as a Component of Stakeholder Theory.Linda S. Munilla & Morgan P. Miles - 2005 - Business and Society Review 110 (4):371-387.
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  2.  45
    The Role of Strategic Conversations with Stakeholders in the Formation of Corporate Social Responsibility Strategy.Morgan P. Miles, Linda S. Munilla & Jenny Darroch - 2006 - Journal of Business Ethics 69 (2):195-205.
    This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes.
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  3.  50
    Innovation, Ethics, and Entrepreneurship.Morgan P. Miles, Linda S. Munilla & Jeffrey G. Covin - 2004 - Journal of Business Ethics 54 (1):97-101.
    This paper is a response to Ray's recent proposal that the intellectual property rights attached to potentially life saving/life sustaining innovations should become public goods in cases where markets are either unable or unwilling to pay for the creation of the intellectual property. Using a free market approach to innovation based on Western moral philosophy, we suggest that treating intellectually protected life saving/life sustaining innovations as public goods will likely reduce social welfare over the long term.
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  4.  27
    The Constant Gardener Revisited: The Effect Ofsocial Blackmail on the Marketing Concept,Innovation, and Entrepreneurship. [REVIEW]Morgan P. Miles, Linda S. Munilla & Jeffrey G. Covin - 2002 - Journal of Business Ethics 41 (3):287 - 295.
    This paper discusses how adoption of the social dimensions of the marketing concept may unintentionally restrict innovation and corporate entrepreneurship, ultimately reducing social welfare. The impact of social marketing on innovation and entrepreneurship is discussed using the case of multinational pharmaceutical firms that are under pressure when marketing HIV treatments in poor countries.The argument this paper supports is that social welfare may eventually be diminished if forced social responsibility is imposed. The case of providing subsidized AIDS medication to less developed (...)
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  5.  39
    The Potential Impact of Social Accountability Certification on Marketing: A Short Note. [REVIEW]Morgan P. Miles & Linda S. Munilla - 2004 - Journal of Business Ethics 50 (1):1-11.
    Social Responsibility (SA) 8000 registration/certification is a response by the business community to address consumer and investor perceptions of the importance of emerging global social issues such as child labor, worker rights, discrimination, compensation, etc. As more U.S. and European firms outsource production to less developed nations, social, environmental, and reputational issues have become more important. SA8000 is a series of behavioral standards that represents a comprehensive, and potentially global, corporate social responsibility registration system that provides a standard of socially (...)
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