The dynamics of political processes in the postcommunist states of Eastern Europe in the 2000s to early 2020s demonstrated a significant number of new challenges and caused many issues, including those related to the transformation of the ways and models of political behavior, civic participation, protest actions, and so on. All these elements of social and political life, in my opinion, have a gender dimension deserving a detailed analysis. In this article, based on Belarusian, Russian, and Ukrainian cases, I consider (...) what role women have played up to this point, and continue to play, in the public policy of the region and what ideological background serves the theoretical basis of this activity. In particular, these issues are analyzed in relation to the conflict situation—the war in Ukraine, which aggravated not only political, but also sociocultural and ideological confrontation in the studied societies. More or less commonplace is the conviction that to date none of these countries, considering all their fundamental differences, has achieved a sustainable gender balance in the highest governing institutions, and the gender approach is not sufficiently and/or effectively integrated into the policy-formulation process. At the same time, it is impossible to deny the fact that bright, charismatic persons who have appeared in the last 15 years—such as Yulia Tymoshenko, Sviatlana Tsikhanouskaya, Maria Kalesnikava, Yulia Galyamina, Yulia Navalnaya, and more—have made up a kind of collective “female face of politics” in postcommunist societies of Eastern Europe. I examine the practical consequences of these changes, and also look at those ideas and ideologies that influenced the formation of this portrait of a new sociopolitical reality. The range of these ideas is very wide and includes the legacy of the Soviet female-emancipatory project, European liberal thought, post-Soviet national projects, and other similar phenomena. (shrink)